Up for developing another Holiday Rental Search Engine? Here is an executive summary for you, ready for fund raising:

EXECUTIVE SUMMARY

The idea is to create a true Holiday Rental Search Engine, similar to Google but only for holiday rental websites.

Vast numbers of holiday rental owners have personal websites for their properties. The search engine will discover and index these websites and will make them searchable by prospective guests using any keywords they contain, just like Google does it. For example potential guest will be able to type this into the search box:

heated pool villa in mallorca sleeps:3 bedrooms:1-2 price:120-180GBP/week

or simply:

pool villa in italy

Search results will be presented in a convenient way, as a list of matching holiday rentals. Each holiday rental on the results page will have 2 large pictures, short description and most important attributes (such as sleeps: n, bedrooms: n, rate: x-y, pet-friendly: yes/no). Clicking on any match will lead directly to owner’s personal website for this holiday rental. That is where potential guest can find exhaustive information on the property and book directly with the owner.

Holiday Rental Search Engine is a relatively new idea that has been tried by  very few. (Though there is one online business that is trying to masquerade their usual rental listing website selling it as “holiday home search engine”, however it has absolutely nothing to do with a real search engine and simply does not work even on simplest searches. It’s important to realize that solid state-of-the-art know-how technology is mandatory for a true holiday rental search engine implementation. Few specialists can develop such a technology and few interested companies can afford the development costs.)

Do not confuse Holiday Rental Search Engine with usual holiday rental listing website. Holiday Rental Search Engine shows personal rental websites in a convenient form where usual holiday rental listing website shows paid advertisements previously placed there by rental owners.

These days holiday rental owners are very reluctant to place advertisements on listing websites because:

• There are so many of them
• Good ones are quite expensive
• It takes so much time and effort to fill out all the online forms for an advertisement

Our Holiday Rental Search Engine will not suffer from any of the above problems: it will be free for all, quick to add URL to and unique in the functionality offered.

Advantages over usual holiday rental listing websites

• True holiday rental search engine, full text search of holiday rentals by any terms, e.g.: “heated pool villa in Florence sleeps:3 bedrooms:1-2”.
• Our search engine will be free for both holiday rental owners and tenants.
• There is no need to convince owners to advertise their rental on the website (very hard business these days!), we simply add the URL to our database. Usual holiday rental listing websites perform tremendous work to attract owners.
• Adding URL to the search engine will be half a minute process where adding an advertisement to a usual holiday rental listing site is often a 1-2 hour job.
• Our database of holiday rentals will only grow where for usual holiday rental listing websites it often diminishes as a result of owners leaving for another listing site.
• Our holiday rental search engine will offer the most direct way of reaching rental owners, not even using a listing website middle man: guests will get right to the rental owner’s website where they can discover more information and book directly.
• Usability (ease of use), friendly UI (user interface) and handy useful functionality will be the top priority. 99.9% of usual rental listing websites feature awful interface and cluttered design.

Means to generate revenue

Means of generating revenue will be similar to the ones used by Google search engine – sponsored listings and (possibly) selling advertising space.

• Up to 3 sponsored rental adverts on the search engine home page (they will take same space and will be changing). An advert won’t be a usual banner but a nice large picture of the property being advertised, it will be a natural part of the search engine home page design.
• Up to 3 sponsored keyword-sensitive rental listings on top of the search results (same as in Google).
• Unlimited number of sponsored keyword-sensitive rental listings on the right hand side of the search results page (same as Google AdWords – pay per click advertising).
• Possible sale of the search engine to a big holiday rental advertising company.

Competitors

Holiday rental industry leader, HomeAway Group, has revenues of around $150 million and $50 million in EBITDA. HomeAway Group has acquired at least eleven holiday home listing sites, including Holiday-Rentals.co.uk, VRBO.com, VacationRentals.com, Abritel.fr and OwnersDirect.co.uk.

Low running costs

Once the software is developed the business will not require substantial running costs:

• Web hosting
• 2 x Developers for system maintenance
• Further marketing and promotion